Beachwood Fall – 2009 Photo Essay

Today marks the first of our extensive Beachwood Fall – 2009 Photo Essay. You’ll notice some Halloween homes snuck into this first set as all photos were taken on October 30, 2009.

Enjoy!

Photo Policy: All images Copyright (c) Beachwood Historical Alliance. Any use not explicitly permitted (ie – downloading and selling them) is strictly prohibited; violators will be prosecuted.

Haunted Homes of Beachwood – 2009 – Part II

And here’s the second half of our special Haunted Homes of Beachwood Photo Collage 2009!

Since they don’t yet receive as much exposure on this site as they’re the newer half of town, we decided to focus much of this series on the southern end of the borough between Route 9 and the current borough hall on Pinewald Road.

We hope you enjoy this broader look at Beachwood and its strong spirit of Halloween, and invite anyone whose home did not make it in this collage to submit their own photo(s) at beachwoodhistoricalalliance@gmail.com or by physical mail at PO Box 3, Beachwood. Costume photos also welcome.

Enjoy and Happy Halloween!

Cable Avenue.

Longboat Avenue.

Forecastle Avenue.

Neptune Avenue.

Longboat Avenue.

Leeward Avenue.

Longboat Avenue.

Longboat Avenue.

Chestnut Street.

Anchor Avenue.

Longboat Avenue.

Longboat Avenue.

Haunted Homes of Beachwood – 2009

Today we have the first part of our special Haunted Homes of Beachwood Photo Collage 2009!

Since they don’t yet receive as much exposure on this site as they’re the newer half of town, we decided to focus much of this series on the southern end of the borough between Route 9 and the current borough hall on Pinewald Road.

We hope you enjoy this broader look at Beachwood and its strong spirit of Halloween, and invite anyone whose home did not make it in this collage to submit their own photo(s) at beachwoodhistoricalalliance@gmail.com or by physical mail at PO Box 3, Beachwood. Costume photos also welcome.

Enjoy!

Ship Avenue.

Ship Avenue.

Leeward Avenue

Pacific Avenue.

House unintentionally in the Halloween spirit, Mermaid Avenue.

House unintentionally in the Halloween spirit, Mermaid Avenue.

Pacific Avenue.

Pacific Avenue.

Ship Avenue.

Berkeley Avenue.

Oak Street.

Windward Avenue.

Mizzen Avenue.

Ship Avenue.

Leeward Avenue.

Wave Street.

Ship Avenue.

Ship Avenue.

Snapshot of the Past: Nighttime Along the Shore, 1952

Today we have for you a painted nighttime shot of our waterfront, circa the 1940s/early 1950s. It was printed on a linen postcard (hence the natural raised horizontal lines) which was created by first photographing the site and later painting the black and white image for printing.

Here you can see depicted the original yacht clubhouse, built as one of the original New York Tribune sites for the enjoyment of early residents as part of an informal property owners’ Beachwood Yacht Club. A more official incarnation, named the Polyhue Yacht Club, was created and later incorporated by consensus of interested residents in 1920, who then formally took over operation of the Tribune clubhouse (by permission of the borough commissioners). During its early lifetime, many dances, card parties, shows and meetings were held for members of the yacht and borough women’s club. Polyhue Yacht Club meeting minutes state that the original building was extended farther out over the water with the addition of the back porch-like extension and dock in 1922.

Following the construction of the larger yacht clubhouse farther west along the shore in 1926 (today the site of the Beachwood Community Center, constructed on the grounds of this second clubhouse after it burned in December 1978) it was taken over by the borough and used as the concession stand for the beach. The Polyhue Yacht Club disbanded for much of the 1930s, likely due to lack of funding as a result of the Great Depression, and was later reincorporated as the Beachwood Yacht Club in 1939. Fire destroyed the original Tribune clubhouse in 1958. Its location today is roughly marked by the entrance of the boardwalk from the beach.

Beachwood, N.J. Nov. 25 – 52

Dear Mrs. Horne,

Sorry we could not stop on our way back, we stayed shopping in Chester too long and had to get out of Philly before dark and the rush hours,

Yours truly,
Gertrude (sp?) Johnson

(will see you some other time)

Addressed to:

Mrs. Charles Horne
7 Center Ave.,
Essington, Penn.

Beachwood, November 25th, 1952.

Snapshots of the Past: Beachwood Fire Company, 1940s

Next in our monthlong series on the fire company for Fire Prevention Month, we bring you a short series of fire company photos from the 1940s.

From L: Chief Clarence Coryell, Henry Nolze, Marty Johnson, Brad Mills. Boy in front: Henry Nolze, Jr.

Names as written on back of photo (typed here to our best guess): L to R, 1st row: Ann Coryell, Ethel Randolf, ? Boutilette, Selina Lundin, Gert Mills, Vi Johmann, Catherine Foerster. 2nd row: Dottie Nolze, Ms. Perry, Lil McKien. Any further help on identifying this photo greatly appreciated.

Henry Nolze, Jr. on the fire engine.

“Boy and Girl Scouts, their Leaders and Parents” named 2010 Beachwood Citizens of the Year

Last Wednesday evening, scouts, parents and their leaders crowded borough hall when the Beachwood Council officially named them 2010’s ‘Citizens of the Year’ in honor of the numerous volunteer projects undertaken over the years. Boy Scouts, in particular, have dated nearly as far back as Beachwood’s existence, beginning with Troop 14.

Today we share with you photos and thoughts on this recognition, courtesy the Beachwood Council.

From Councilwoman Beverly Clayton:

“Though our borough has seen profound changes over the past decades, the heart of this community remains persistent and preserved. Beachwood shines, not because of our beaches or woodlands, but because of the people who inhabit it. Our citizenry shares a vibrant history of vision and volunteerism, of care and concern, of energy and entrepreneurship.

“There is simply no better example of this legacy, no brighter promise for our future, than our Boy and Girl Scout volunteers. It is in this spirit that I respectfully submit the Boy and Girl Scouts of Beachwood, their Leaders, and Parents for Beachwood’s 2010 Citizen of the Year.

“The reasons for this nomination are many. Our lovely community owes, in no small part, a deep gratitude to the Scout volunteers. These young citizens consistently donate time, effort and ingenuity to projects that make our town run safer, more beautiful, and infinitely more enjoyable. Below is a listing of only a few of the recent Scout projects that have directly affected the citizens of Beachwood:

• Annual Clearing, Weeding, Replanting of Community Sites throughout town
• Initiated: Construction of Public Restrooms at Eagles Point
• Project: Create Mile Markers on Public Walking Path – Mayo Park and Little League Field
• Project: Encourage Visual Home Numbering to Assist Emergency Response
• Built and Installed Parking Bumpers at Mayo Park
• Built Volleyball Court at Mayo Park
• Refurbished Bocce Court at Mayo Park
• Built New Lifeguard Benches for Beachwood Beach
• Installed New Public Bench Seating at Beachwood Beach
• Built and Installed Bait Station, Garbage Cans, New Benches at T-Dock

“The citizens of Beachwood are indeed indebted to these neighborhood youths. Naming these Scouts, their Leaders, and their Parents as Beachwood’s Citizen of the Year helps to remind us of the importance of teaching each generation about the need for and the rewards of community service. The Boy and Girl Scouts of Beachwood, their Leaders, and their Parents make our everyday lives safer, more beautiful, and… simply better.

“It is a privilege to nominate these model citizens, our Boy and Girl Scouts, their Leaders, and Parents. Our community is grateful for all that you do.”

Additionally that evening, Council President Ronald Roma swore in new Beachwood police officer Philip Schena, also a former boy scout troop member. Borough Police Chief William Cairns stated that Officer Schena set his sights on becoming a fulltime officer in the borough for a long time, and he was glad to see it come to fruition.

Creation of the Beachwood Volunteer Fire Company

An early 1920s roster photo of the Beachwood Volunteer Fire Company, No. 1.

Today being the first day of October with its designation as ‘Fire Prevention Month’, we present the steps leading up to and conditions surrounding the creation of our borough volunteer fire company, as recorded by William Mill Butler in his 1924 publication, ‘Beachwood Who’s Who and Directory’ (which can currently be purchased in reprint at the Ocean County Historical Society, Toms River).

Check back throughout the month as we have scheduled a full slate of fire company related articles in recognition for their service as part of fire prevention month.

Nov. 1914 – New York Tribune ‘Beachwood’ land promotion advertised
May 1915 – Beachwood officially opens on Decoration (Memorial) Day weekend
July 20th 1916 – B.C. Mayo writes letter on behalf of himself and Tribune to residents suggesting they meet and “appoint committees to handle the following matters” including fire protection
July 29th 1916 – Residents organized the Beachwood Property Owners’ Association for the purposes outlined by Mayo
1917 (unspecified date) – “Frank J. Turner and M.R. DeMiege were re-appointed fire wardens for the year.” Butler did not mention their original appointment the previous year, but it can be safely understood that these men were the borough’s first fire wardens following the organization of the Property Owner’s Association the previous summer.
January 1917 – “The picturesque Japanese pagoda house erected on Capstan Avenue by Mrs. Wanda E. Lohr was completed.” [Mrs. Lohr would later factor in as a main fundraising organizer for the borough's first fire apparatus]

Wanda E. Lohr's Japanese Pagoda house, seen here in January 2009.

1917 (unspecified date) – “It was reported that M. Maximillian R. DeMiege, who spent the summer in Beachwood, was an agent of the French Government and had signed a $35,000,000 contract for munitions and supplies.” [Clearly related to World War I, which had been fought until this period among mostly European nations since late 1914, but to date no further information has been found regarding this odd report on one of our two first fire wardens]
1917 (unspecified date) – [Writing about popular ice skating on Windy Cove]: “During the evenings bonfires supplied light and heat and were also utilized by the skaters to roast marshmallows.”
March 5th 1917 – Beachwood Borough bill is introduced and passed by New Jersey state senate without a dissenting vote; is later passed by the House and signed by the governor.

Windy Cove, seen here frozen in Winter 2009.

April 6th 1917 – America enters the Great War, later to be known as World War I.
May 11th 1917 – A special election is held for the first borough officials; George D. Suydam is elected as a councilman for a two-year term.
May 14th 1917 – First borough council is organized; Mayor Joseph H. Senior appoints George D. Suydam chairman of the police and fire committee.
September 25th 1917 – Primaries for the fall election held and passed with no changes from May special election.
November 6th 1917 – All nominees appointed at the May special election and subsequently chosen in September primaries were elected with no changes.

Circa 1918.

January 4th 1918 – Mayor and council met for reorganization meeting; George D. Suydam elected council president.
March 1918 – “A forest fire during the first week in March touched the southwest end of Beachwood, and had the wind been favorable, it might have been serious. The lot-owners were urged to comply with the ordinance to clean up the underbrush.”
September 1918 – Borough switches to commission form of government due in part to “the difficulty in obtaining an adequate attendance of members of the borough council” as many held year-round homes and jobs in New York City.
Fall 1918 – “The work of cleaning out the underbrush in the lots of the built-up section of Beachwood progressed considerably.”
Fall 1918 – “Mrs. Wanda E. Lohr and A.D. Nickerson, of Beachwood, were among the judges of the Toms River mardi-gras for the benefit of its fire department.”
November 11th 1918 – World War I ends with the signing of the Armistice Treaty on the eleventh hour of the eleventh day of the eleventh month.
1919 (unspecified date) – “A brush fire in the woods on the southeast part of the borough was put out by Mrs. F.W. Goodrich and two small boys.”
August 9th 1919 – “At the annual meeting of the Beachwood Property Owners’ Association… the movement for the purchase of a chemical fire engine, started by Mrs. Wanda E. Lohr, was warmly endorsed.”

Original Beachwood Borough Hall, located approximately where the Mayo Park Playground stands today.

August 15th 1919 – “The Beachwood “races,” a novel and amusing entertainment, in aid of the purchase of a chemical fire engine, drew a large attendance at Borough Hall. The idea was to cut long narrow pieces of tape into two strips and those that finished first in the various “heats” were the winners and ran again in the finals. Mrs. Wanda E. Lohr, chairman of the committee on fire protection, was the moving spirit, assisted by Mrs. A. Keller and Dr. J.H. Richards. Many beautiful prizes were secured by them in Toms River, among them being a gold watch donated by W.L. DeGraw. Cash donations were also received and the event proved a great success, between $300 and $400 being realized for the engine.”
1920 (unspecified date) – “Joseph A. Spears, having started to burn rubbish and accidentally set the brush afire, was fines $25.00 for failing to obtain a permit.”

Edwin D. Collins, circa 1924.

July 10th 1920 – “At the meeting of the Beachwood Property Owners’ Association, E.D. Collins, treasurer [later elected mayor], reported on hand: Fund for fire protection, $331.78.”
July 12th 1920 – B.C. Mayo dies in Asheville, North Carolina, of pulmonary tuberculosis
1920 (unspecified date) – The Beachwood Property Owners’ Association adopts a resolution “that the association should conduct a carnival and fair during 1921, for the purpose of raising the additional money necessary for the purchase of fire apparatus.”
June 20th 1920 – “A forest fire which threatened Beachwood [this] afternoon was said to have been set at Pinewald by a Jersey Central train. The fire in Beachwood burned around several houses on Beachwood Heights [their name for the area of town south of the railroad tracks, today existing as south of Route 9 from the Garden State Parkway to where it meets Atlantic City Boulevard in front of St. Paul's Lutheran Church] but thanks to a small army of fire-fighters, under the direction of Fire Warden Joseph E. Abbott, and the Toms River fire company, the conflagration was extinguished without loss of life or property.” [this may be the very first fire call answered by residents of Beachwood not yet organized as a borough fire company]
August 11th 1921 – “The leading event of the 1921 season was the Beachwood fair in aid of the fire apparatus fund. Borough hall [the original borough hall operated within an original building erected by the New York Tribune as 'The Auditorium', located approximately where the Mayo Park Playground stands today] was beautifully decorated with pine and oak and red, white and blue bunting and flags. Fifteen booths were arranged around the sides of the hall, with a five-foot aisle between the booths and the partition separating the main room from the veranda. The chairmen in charge of the booths were [extensive list of residents and their duties has been removed for space].

Circa 1924.

The fair was opened promptly at 4pm on Thursday, August 11th, by O. Frederic Rost, president of the Property Owners’ Association. Max DeRochemont was general chairman of the fair committee and Mrs. George D. Siffert [nee Thomas, she was the daughter Samuel Bath Thomas, founder of Thomas English Muffins] chairman of the booths in charge of the Woman’s Club.
The receipts from sales were $2,170.17; cash donations, $137; total, $2,307,17; expenses, $331.30, leaving a net result of $1,975.87.
Of this, the sum of $1,645.99 was paid for the handsome four-wheel chemical fire engine, which was on exhibition during the fair, and which had been previously ordered by vote of the board of trustees of the Property Owners’ Association and actually purchased by President Rost on his personal responsibility. After paying for the apparatus, there remained a cash balance of $329.88, according to a report made to the association on August 27th.

Labor Day 1921 – “One of the striking incidents of [this day] was the formal presentation of the fire ring system and the fire apparatus to the borough by the Property Owners’ Association. O. Frederick Rost, president of the latter, made the presentation speech, in front of the club house, and Mayor J.H. Senior responded for the borough. The suggestion for a volunteer fire department was made about this time.”

Original hand-pulled fire apparatus, 1921.

Beachwood Fire Apparatus at presentation, 1921. William Mill Butler can be seen standing at foreground-left, identifiable by white hair, glasses, crossed arms and speckled bowtie.

March 9th 1922 – “At the meeting of the trustees of the Property Owners’ Association, in New York, the treasurer reported funds on hand as follows” including $686.56 for the fire protection fund.
1922 (unspecified date) – “Subscriptions toward the engine fund of Toms River Fire Company, No. 2, were received from a number of Beachwood residents as the company aimed to protect property in the outlying districts, including Beachwood.”
May 9th 1922 – “At the first meeting of the season of the Property Owners’ Association, a communication was received from the new board of commissioners who were elected May 9th, suggesting that, instead of purchasing a separate hand-drawn fire apparatus for use in Beachwood Heights, a Ford truck chassis be placed at their disposal, and then the fire apparatus previously presented to the borough would be mounted upon the chassis at borough expense and made available for use in all parts of the borough.
It was also promised that a volunteer fire department with fifty or more members would at all times be ready to respond to fire alarms. The trustees of the Property Owners’ Association thereupon voted to purchase the chassis without delay and present it to the borough.

John J. Nolze, circa 1924.

June 23rd 1922 – “The Beachwood Volunteer Fire Company was organized [on this date], with the following officers: Chief, Mayor E.D. Collins; deputy chief, Capt. E.F. Parker; captain, Jacob J. Hoffman; foreman, John J. Nolze; secretary and treasurer, William B. Brown.”
July 7th, 1922 – “At a meeting of the fire company, Jacob J. Hoffman, John J. Nolze, and Chief of Police James McDonald, were appointed a committee to secure a Ford chassis upon which to mount the fire apparatus. Also to look for a site for a fire house. The chassis was soon promised by the Property Owners’ Association which originally donated the apparatus, which was hand drawn.”
July 14th 1922 – “At a meeting of Beachwood Volunteer Fire Company, No. 1, a total membership of 24 was reported. Also, $80 subscribed toward the company’s equipment.”
August 1st 1922 – “The subscriptions to the equipment fund of Volunteer Fire Company, No. 1, had reached $161 by [this date]. The amount required was $250.”
August 5th 1922 – “Despite threatening weather, Volunteer Fire Company, No. 1, had a fine dance at Borough Hall [this] Saturday evening. Property owners all agreed that fire protection was necessary and declared that those willing to give their time to fight fire should be commended and encouraged.”
September 2nd 1922 – Curiosity and amusement were had by attendees of the annual masquerade when a number of borough women arrived masked and dressed in homemade costumes as firemen, proclaiming to be “Volunteer Fire Department, No. 2″
Labor Day 1922 – “Beachwood Volunteer Fire Department, No. 1, held a parade at 2 o’clock on [this date], headed by Mayor Collins and Captain James McDonald and a number of police reserves. The firemen were dressed in their new uniforms of dark blue trousers, shirts and caps, with badges on the front of the latter. Then came the newly-equipped automobile fire truck, manned by volunteers, and followed by an automobile driven by Mrs. B.A. Levett, in which rode Mrs. Wanda E. Lohr, the original agitator for fire protection, and Mrs. Albertine Keller and Dr. and Mrs. J.H. Richards, who had all assisted in getting up the first entertainment for the benefit of the fire protection fund, out of which grew the fair and final presentation to the Borough of the fire fighters’ apparatus. Then, in the parade, came the wives of the firemen, dressed in white and wearing white cockade hats. The parade came around the plaza to the club house where President Rost, on behalf of the Property Owners’ Association, formally presented the Ford chassis, upon which the chemical engine was mounted, to the Borough, the engine, hand-drawn, having been presented the previous summer. Mayor Collins accepted the gift with appropriate remarks. In behalf of the committee on Labor Day games and sports, Mr. Rost also presented a siren to the fire company for the purpose of sounding alarms.”

Beachwood Fire Apparatus, remounted on Ford chassis, circa 1923.

Fall 1922 – “In order to purchase a site and erect a borough hall and fire house on Atlantic City Boulevard, near Beachwood Boulevard, the commissioners decided to issue temporary improvement bonds, to the amount of $6,500. Notice to bidders were issued November 29th.”
January 27th 1923 – “Bids for the new fire house and borough hall were invited on [this date].”
February 24th 1923 – “Residents of Beachwood, to the number of nearly 200, gathered in the Rose Room in the Hotel Astor of New York City, Saturday evening [on this date], to attend the annual dinner and dance of the Beachwood Property Owners’ Association.
Mayor E.D. Collins… delivered a brief but interesting annual message concerning the affairs of the borough. He mentioned the new Borough Hall which was in process of erection and which also contained ample quarters for the volunteer fire department.”

Beachwood Borough Hall/Firehouse, erected 1923.

March 18th 1923 – “The cornerstone of the new Borough Hall and Fire House was laid on Sunday afternoon [on this date], in the presence of over 100 people from Beachwood and Toms River. The Star Spangled Banner was played by the American Legion Orchestra of Toms River during the raising of the flag and Rev. R.S. Nichols of the same village offered prayer and delivered an address before the cornerstone was put in place. The stone bore the inscription, Borough Hall and Fire House. A copper box, donated by Frank Goodrich, was placed inside and contained a brief story of the Borough Government written by William Howard Jeffrey, the Borough Counsel, besides papers of various civic and social organizations which were read by Commissioner John J. Nolze, director of public property, before being sealed up.
Mayor [Edwin] D. Collins made an address in which he treated upon the high hopes and ambition of the present Borough Government for a greater Beachwood. Mrs. Wanda E. Lohr, as the original advocate of fire protection, was also called upon for a brief address. The new building is of concrete block with asbestos shingle roofing. It is 25 feet by 40 feet and two stories high. The ground floor is for fire house purposes and the upper floor for the Borough Hall and accommodation of the Borough officials.”

Disbrow’s Market, 1938 – Enhanced View

Due to a high number of inquiries and requests, we’ve taken the previously posted image of Disbrow’s Market interior from 1938, enhanced its visual quality and blown up details of it for better view.

In addition, you’ll find a story on the market as told by longtime resident Geoff Brown.

Disbrow's Market, 1938. George Disbrow (l) and Fred Combi.

George Disbrow (l) and Fred Combi stand behind the counter at Disbrow's Market, sometime after 1:30pm in August 1938.

The market scale sits behind loaves of white and rye bread while packs of Disbrow's labeled coffee sit on the meat counter nearby.

The deli case contains your everyday deli meats and cheeses, along with prepared orders as lamb stew.

A Heinz display offers products "For the Majesty - Your Baby".

An ad for Miracle Whip leans against the wall above the store.

An assortment of canned goods sits on the deli counter beneath the wall clock.

The billing at the Toms River Community Theatre includes "Professor Beware", "Sky Giant" and "Gangs of New York", all released in the late spring and summer of 1938. The Community Theater building can be found across Toms River Town Hall on Washington Street; today it houses an assortment of businesses. (Special thanks to Ocean County Library's Elizabeth Cronin for pointing out the month - August - in tiny detail on this billing)

Disbrow's Market, as seen nine years later in February 1947. Today it sits vacant waiting for a new life.

From Geoff Brown:

“I was born in 1944, so it was well before my time. However, I do remember the meat case at the back of the store and the other walls with shelves almost to the high ceiling. It was a marvel to see the Gibsons pluck cans and boxes with a long pole “grabber” and catch whatever it was as they filled customer’s orders. My mother wrote out her “weekly order” for me to bring up to Disbrow’s every Thursday. The youngest Gibson brother would deliver it some time before noon in a black Chevy panel sedan (station wagon without side rear windows). “Disbrow’s Market Beachwood N.J.” was painted on each side. It was before noon because they knew we went to the beach every day at 1 o’clock.

“I was also sent to Disbrow’s for items such as bread between orders. Milk, eggs, juice, etc. was delivered by Bert Davis from Home Town Dairy. We didn’t have a washing maching at the Beachwood house, so once a week the laundry was picked up by Beachwood Laundry & Cleaners (corner Brigantine & Atlantic City Blvd.) and brought back clean and folded. They left it on the back porch with the bill.

“One more thing. Before there was mail delivery, we’d wait for the train whistle in the morning (time ?) and know it was time to walk to the Post Office / Train Depot to pick up our mail.”

Snapshot of the Past: Disbrow’s Market, 1938

Today we turn back the clock 71 years, to 1938.

That year, with Franklin Roosevelt as president, our nation experienced a recession that pushed the unemployment rate up to 19%, saw Germany continue persecuting Jews, seize Austria and occupy Czechoslovakia (an occupation that was later approved by the British government and their prime minister, Neville Chamberlain, who for fear of triggering world war ceded to Hitler’s demands and infamously declared “Peace in our time.”), and a national hourly minimum wage rise from 40 to 44 cents per hour.

1938 was also the year that book publisher Simon and Schuster was established; the March of Dimes (for fighting polio) began operating; the Baseball Hall of Fame in Cooperstown, New York opened; Superman debuted; a time capsule to be opened in 6939 was buried at the World’s Fair in New York; a September hurricane battered the East Coast and killed 700; and Orson Welles broadcasted his infamous “War of the Worlds”  program, panicking the nation.

And from this year, courtesy Joan Disbrow-Morris, we have a photograph of George Disbrow, her father, and Fred Combi behind the counter at Disbrow’s Market on Beachwood Boulevard.

George Disbrow, left, and Fred Combi stand behind the counter at Disbrow's Market, Beachwood Boulevard, 1938.

What Things Cost in 1938:
Car: $700
Gasoline: 20 cents/gal
House: $6,400
Bread: 9 cents/loaf
Milk: 50 cents/gal
Postage Stamp: 3 cents
Average Annual Salary: $1,700

New York Tribune – Original Subscription/Lot Promotion Booklet – Part Three of Three

A bit delayed, but no worse for the wear, here’s the final section of the original New York Tribune Subscription Lot Promotion booklet that started it all.